Last edited by Vudogis
Thursday, July 23, 2020 | History

6 edition of Public relations found in the catalog.

Public relations

Public relations

the profession and the practice

  • 369 Want to read
  • 20 Currently reading

Published by McGraw-Hill Higher Education in Boston .
Written in English

    Subjects:
  • Public relations,
  • Public relations -- United States

  • Edition Notes

    Includes bibliographical references and index.

    StatementDan Lattimore ... [et al.].
    ContributionsLattimore, Dan.
    Classifications
    LC ClassificationsHM1221 .P82 2008
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL22658924M
    ISBN 100073378879
    ISBN 109780073378879
    LC Control Number2008045186

    e-books in Public Relations category Practical PR by Tony Greener - BookBoon, We have all hear of PR but how many of us know what it involves? This new book covers all aspects of an increasingly sophisticated profession and sets out some answers to questions like these in an accessible but authoritative way. Send book to reviewers at major publications with personal notes from author Eric Yaverbaum. Look for a breaking story for which the press would be interested in the opinion of a PR expert and approach as “author of Public Relations for Dummies, 2nd Edition.” Next steps: Assign a .

    This is “References”, chapter 13 from the book Public Relations (v. ). For details on it (including licensing), click here. This book is licensed under a Creative Commons by-nc-sa license. This is the table of contents for the book Public Relations (v. ). For more details on it (including licensing), click here.

    Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. Jul 27,  · An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh Price: $


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